Brand preview, round 5: mark exploration. Mark decision sheet Brand log Recommended homepage
One L1fe

Brand round 5, mark exploration, 23 October 2026

Eleven ways to draw the mark

The decision sheet compared three marks built from a ring. This sheet draws eleven other directions, each from one brand idea, and one variant of direction 5. Every mark is one SVG on a 64 unit canvas with no gradients, filters or text; the 1 comes from the outline in assets/mark.svg, the O and the L from Hedvig Serif.

Same tile rulesRounded tile at 22.4 percent radius, the visible mark spans 72 percent of the tile, white on green.
Real sizes180, 60, 32 and 16 CSS px, drawn by the browser from the vector at that size. Nothing is scaled up for show.
Two groundsStone ground and night ground. On night the green is #7CC4B1 and the ink is the stone-coloured night ink.

The directions

For each: the mark on both grounds, the app icon tile, the one-colour version, and the lockup with the wordmark.

1

The gap

The switch closing into the ring

The ring is open by 40 degrees at the top right (centred on 1:30). The serif 1, from assets/mark.svg, stands in the gap with its stem on the gap's midline, so the 1 is the missing piece of the ring. Ring 4.4 units thick, ends cut radially. File: 01-gap.svg.

Stone ground

Mark, green and ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

Night ground

Mark, night green and stone ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

One colour, ink on stone and light on night, at 64 and 16 px

Beside the wordmark at 48 px

One L1fe
One L1fe
2

Five arcs

Five sources become one

Five arcs of 84, 56, 98, 46 and 56 degrees with 4 degree gaps, in the five source colours (blue, orange, pink, ochre, grey), closing into one circle of the ring's size from the site mark. The 1 in ink. The one-green version is shown under the one-colour row. File: 02-arcs.svg and 02-arcs-mono.svg.

Stone ground

Mark, five source colours and ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

Night ground

Mark, five source colours and stone ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

One colour, ink on stone and light on night, at 64 and 16 px

The same with the arcs in one green and gaps between them, the 1 in ink

Beside the wordmark at 48 px

One L1fe
One L1fe
3

Points become one

The Twin: a body made of readings

The 1 as a stipple of 79 round dots, drawn by rejection sampling inside the outline of assets/mark.svg: dot size and density grow with the distance from the outline, so the stem is dense and the serifs are sparse. The flag stays a diagonal of dots at the stem and loosens toward the tip; the loosened dots and seven small ones still arriving from the upper left are green. File: 03-points.svg.

Stone ground

Mark, green and ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

Night ground

Mark, night green and stone ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

One colour, ink on stone and light on night, at 64 and 16 px

Beside the wordmark at 48 px

One L1fe
One L1fe
4

Standing 1

One person

The serif 1 with both foot serifs stretched 2.1 times sideways into a stance, the stem, flag and brackets unchanged, and a round head 46 font units above the stem top. No ring. File: 04-standing.svg.

Stone ground

Mark, green and ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

Night ground

Mark, night green and stone ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

One colour, ink on stone and light on night, at 64 and 16 px

Beside the wordmark at 48 px

One L1fe
One L1fe
5

O and 1

One, the name

The serif O from Hedvig Serif in green, the serif 1 in ink at full size as its counter. The 1 is as tall as the O, so its flag and foot serif run into the O's top and bottom strokes; the strokes are cut away around them with a gap of 22 font units, as exact curve splits, not a mask. File: 05-o1.svg.

Stone ground

Mark, green and ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

Night ground

Mark, night green and stone ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

One colour, ink on stone and light on night, at 64 and 16 px

Beside the wordmark at 48 px

One L1fe
One L1fe
5b

O and 1, narrow cut

One, the name (variant)

Variant. The 1 at 93 percent and a 14 unit gap. Only the stem top and the foot serif now reach the strokes, so the cut is narrow and the O keeps its oval. In the full-size version the cut is as wide as the 1's flag and foot, and the two halves read as brackets. File: 05b-o1-narrow.svg.

Stone ground

Mark, green and ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

Night ground

Mark, night green and stone ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

One colour, ink on stone and light on night, at 64 and 16 px

Beside the wordmark at 48 px

One L1fe
One L1fe
6

L1

The name's own spelling

The L of Hedvig Serif in ink, cut off after its stem and bar, the bar prolonged flat to the 1. The serif 1 in green, without its left toe, starts where the bar ends, so the two share one baseline serif. The bar and the 1's foot meet at the same height, 36 and 37 font units. File: 06-l1.svg.

Stone ground

Mark, green and ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

Night ground

Mark, night green and stone ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

One colour, ink on stone and light on night, at 64 and 16 px

Beside the wordmark at 48 px

One L1fe
One L1fe
7

The coin

One token of you

A solid disc with the 1 as a real hole and a 1.4 unit ring-shaped hole just inside the edge. Both holes show whatever is behind the mark: stone on stone, night on night, the tile on the tile. File: 07-coin.svg.

Stone ground

Mark, green and ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

Night ground

Mark, night green and stone ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

One colour, ink on stone and light on night, at 64 and 16 px

Beside the wordmark at 48 px

One L1fe
One L1fe
8

One o'clock

The switch, time, one

A ring 2.4 units thick, one solid dot of radius 5 on it at 30 degrees from the top (one o'clock), the serif 1 centred inside. The dot is the knob of the switch, arriving. File: 08-oclock.svg.

Stone ground

Mark, green and ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

Night ground

Mark, night green and stone ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

One colour, ink on stone and light on night, at 64 and 16 px

Beside the wordmark at 48 px

One L1fe
One L1fe
9

Horizon 1

Five sources, one figure

A disc sliced into five flat bands of equal height by four gaps of 3 percent of the diameter, one band per source colour (blue, orange, pink, ochre, grey, top to bottom). The serif 1 is a real hole through all five bands, 80 percent of the disc tall, so it spans from the top band to the bottom one. The disc is the full 55.5 unit extent of the tile rule, not 80 percent of the 64 unit box. File: 09-horizon.svg and 09-horizon-mono.svg.

Stone ground

Mark, green and ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

Night ground

Mark, night green and stone ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

One colour, ink on stone and light on night, at 64 and 16 px

The same in one green, the mono version of this direction

Beside the wordmark at 48 px

One L1fe
One L1fe
10

Confluent torus

Five ribbons fuse into one

Five ribbons start on the perimeter at 72 degree intervals, 5.8 units thick, and spiral inward over 150 degrees, tapering to a point as they meet one solid inner circle of 20 units diameter (36 percent of the mark). Each ribbon is in its source colour for the first 55 percent of its length and green after that: a hard change, since there are no gradients. Smallest gap between neighbouring arms 2.2 units. No 1. File: 10-torus.svg and 10-torus-mono.svg.

Stone ground

Mark, green and ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

Night ground

Mark, night green and stone ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

One colour, ink on stone and light on night, at 64 and 16 px

The same in one green, the mono version of this direction

Beside the wordmark at 48 px

One L1fe
One L1fe
11

Five-rib spindle

One life, five ribs

Five pill-shaped vertical bars, 5.6 units wide with 1.7 unit gaps, at 35, 65, 100, 65 and 35 percent of the mark height. The middle bar green, the others ink. The envelope is close to a vertical oval but not an exact ellipse: the 65 and 35 percent steps are slightly off one. No 1. File: 11-spindle.svg and 11-spindle-mono.svg.

Stone ground

Mark, green and ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

Night ground

Mark, night green and stone ink

180
60
32
16

App icon tile, mark in white

180
60
32
16

One colour, ink on stone and light on night, at 64 and 16 px

The same in one green, the mono version of this direction

Beside the wordmark at 48 px

One L1fe
One L1fe

The tests

One line per direction, filled in by the build session after looking at the renders above at their real size. This is judgement, not a rating by anyone else.

DirectionReads at 16 pxDrawn from memoryDerivationVerdict
1, The gapPartly. A ring with a notch; the 1 shrinks to a speck, so it reads as a power or reload symbol.Easy. A ring, a 40 degree gap at 1:30, a 1 in it. The angle and the 1's exact spot are what drift.The switch closing into the ring: the 1 is the piece that completes the circle.The idea is clear at 180 px. Below 32 px the 1 is too small to carry it, and the 1 pokes out of the ring, which makes the mark off-centre.
2, Five arcsPartly. Ring and 1 read; the five colours blur into a pink-orange smear at 16 px and the 1 thins out. In white on the tile it is a plain ring with a 1.Hard. Five arcs of unequal length with equal gaps, in a fixed colour order.Five sources become one: the source colours from the Twin hero, closed into the ring of the site mark.Says "sources" better than anything else here, but the colours only work large, and on night the blue is weak against the ground. The one-green version loses the idea and is a dashed version of the site mark.
3, Points become oneNo. A grey smear; at 32 px a stem with a faint flag. The dots are 1 to 2 px across at 60 px, nothing at 16.Hard. No one can redraw 80 dots; it can only be copied.The Twin: the stippled body, the 1 made of readings, some still arriving.The most on-brand picture and the weakest icon. It belongs on the homepage and in motion, not in a favicon; a 1 in a ring has to carry the small sizes.
4, Standing 1Yes. A clear figure with a dot above it, on every ground.Easy. A 1 with a wide base and a dot.One person: the stance is the widened foot serif, the head a dot.Reads at once, and as the letter i, not as a 1 or a person. The widened feet help but do not break that.
5, O and 1Partly. An oval with a heavy stroke in it, like a theta or "(1)". The cut at top and bottom is not visible at 16 px.Hard. The cuts at top and bottom have to be exactly as wide as the 1's flag and foot.One, the name: the 1 is the counter of the O. It is also the brand's own two letters, no ring.Interesting at 180 px, but the cut is as wide as the 1's flag and foot, so the O falls into two brackets. See 5b.
5b, O and 1, narrow cutPartly, a little better than 5: the oval stays closed and the 1 sits in it.Hard. Same cut, but the proportions (93 percent, small gap) are easy to get wrong.As 5.The better proportion: the O stays an O and the 1 still cuts it. Still dense at 32 px, and the cut shows only from 60 px up.
6, L1Yes. The clearest at 16 px: two stems on one baseline. In one colour it reads as "L1", at 32 px white on the tile it can read as II.Easy. An L, a 1, one shared baseline.The name's own spelling, L1fe. Ring-free; the shared baseline serif is the join.Strongest on legibility and on carrying the name. No ring and no switch: it says "L1" and nothing about health or sources. Next to the wordmark it repeats the L1.
7, The coinPartly. A solid disc is unmistakable; the 1 is a thin notch and the stone ring is gone. White disc on the tile reads best.Easy. A disc, a 1 cut out, a ring.One token of you: a coin or seal, the 1 stamped into it.The sturdiest silhouette and the best reduction of the ring family. The ring is decoration; the 1 is light inside a big disc and wants to be larger.
8, One o'clockPartly. The dot reads; the ring is a hairline (0.6 px) and fades, and the 1 is small.Easy. A thin ring, a dot at one o'clock, a 1.The switch, time, one: the dot is the knob arriving, one o'clock is the 1.Light and clear at 180 px, the weakest ring at small sizes. The dot is the only strong part below 32 px; a thicker ring would carry it.
9, Horizon 1Partly. A striped disc; the 1 is a thin slot through the stripes, visible in white on the tile and weak on stone.Hard. Five bands, four gaps, the 1 through all of them, and the colour order.Five sources, one figure: the bands are the sources, the 1 is the part they share.The strongest picture of the brand idea at 60 px and up, and it still has a 1. The colours do the work; in one green it is a plain striped disc, and the 1 is too thin to read below 32 px.
10, Confluent torusNo. A swirl of colour around a green dot; no ring and no 1 remains, only a pinwheel.Hard. Five spiral arms with a taper and a fixed profile; nobody redraws that.Five ribbons fuse into one: the sources spiral into a single inner circle, the Twin as a centre.Clear as a picture of convergence at 180 px, with a spiral shape of its own. It has no 1 or letter, the arms need all five colours, and at 32 px it is a ball of thread. A hero or loader shape, not an icon.
11, Five-rib spindleYes. Five bars with a taller green one reads at 16 px and in one colour.Easy. Five pills, heights 35, 65, 100, 65, 35.One life made of five ribs: five bars rise to one, the middle one green.The most robust at 16 px after 6, but it reads as an audio level meter or a signal-strength icon, not as health or a person. No 1, no ring, nothing from the name.

Method: looked at the renders on this page at 1x, 16 px included, in one headless Chromium. Not verified: a hinted 16 px bitmap, a real phone screen, and anyone but the build session. Nobody drew the marks from memory; that column is a judgement of how many parts there are and how exact they must be.

Director's reading, 23 October

Three directions go forward, the rest are closed with a reason each. Synthetic raters' views are added below as they come in; the owners decide.

DirectionCallWhy
5b, O and 1, narrow cutRecommended family headThe whole name in one glyph: the O of One holds the 1 of L1fe as its counter. It is also a frozen frame of the brand animation on the homepage (the ring becomes the O, the 1 steps out), so the mark and the motion are one idea. Reads at 32, holds at 16 as a split disc. Risk: in the wrong hands it reads as a "no entry" sign; the narrow cut and the serif keep it typographic.
1, the gapShortlistThe switch closing into the ring, drawn: the 1 is the piece that completes the circle. The closest to what the site already does and the easiest to animate. Risk: at 16 px the gap closes optically and it becomes the plain ring again.
7, the coinShortlist, app-icon fallbackThe boldest at 16 px and the best app-icon tile; a solid token of you. Risk: the least distinctive next to the wordmark, and solid discs are common.
2, five arcsClosed, kept as a motion stateThe five colours blur to a rainbow ring at 16 px; as the moment before the ring turns green in the animation it is right, as a static mark it is noise.
3, points become oneClosed, kept as an illustration motifLovely at 180, gone at 32. The idea lives in the hero, not in a favicon.
4, standing 1ClosedReads as the letter i.
6, L1ClosedReads as "I1" or "Il"; a lockup, not a mark.
8, one o'clockClosedThe dot reads as a notification badge.
9, horizon 1ClosedStriking in colour, but a striped disc reads as a sunset or a flag, and the 1 is lost at 32.
10, confluent torusClosedA swirl: the most generic logo shape of the decade.
11, five-rib spindleClosedAn equaliser or a sound wave, not a body.

Panel, three fresh raters (synthetic, renders only)

RaterFamily headShortlistReads at 16 pxReject first
Identity designer (Sonnet)6, L16, 4, 14, 6, 7, 113, a smear at 32
Brand strategist (Sonnet, read bottom to top)7, the coin7, 2, 6says the idea best: 2; remembered tomorrow: 7templates: 11, 10, 1, 8
Small-sizes rater (Haiku)7, the coin7 as app icon, at 16 px and beside the wordmarkunreadable: 3, 5, 5b, 9, 10

The panel disagrees with the director, and that is the useful result. The coin (7) wins on sturdiness: it is the best app icon, the most memorable silhouette and the only one every rater reads at 16 px. The director's pick, O and 1 (5b), has the strongest idea but fails the small-sizes rater at 16 px. L1 (6) gets one head vote for legibility and one shortlist, but two raters note it says nothing about the person. So the owners choose between two: the coin (the panel's head: sturdy, ownable, a token of you) and O and 1 (the director's head: the name and the animation in one glyph, needs a heavier cut to survive 16 px). The gap (1) drops to third: two raters read it as a power or reload button.