Brand round 5, mark decision, 23 October 2026
The app icon is a ring with six hub dots and a centre dot. The site mark is a ring with a serif 1. The owners need one head, and the other follows it. A third candidate tests whether the two can be one mark. Everything below is drawn at its real size, so what looks bad at 16 px really is bad at 16 px.
For each mark: green tile and stone tile, on both grounds, then one-colour versions. Screenshot at 1x shows the 16 px row as a 16 px square.
Ring, six hub dots, centre dot
Source: the app, OL1/assets/icon.png. The green tile is that file as it is. The stone tile is a redraw of the same geometry (ring and hubs green, centre dot ink), because the app has no stone version.
Stone ground
On green tile, mark in white
On stone tile, mark in green and ink
Night ground
On green tile, mark in white
On stone tile, mark in green and ink
One colour, ink on stone, and light on night, at 64 and 16 px
Ring with the Hedvig Serif 1
Source: assets/mark.svg and favicon.svg. Here set on the same tile rules as A: mark spans 72 percent of the tile.
Stone ground
On green tile, mark in white
On stone tile, mark in green and ink
Night ground
On green tile, mark in white
On stone tile, mark in green and ink
One colour, ink on stone, and light on night, at 64 and 16 px
Ring with the 1, hubs sitting on the ring
New. B with the ring thinned from 4.5 to 3.2 units so hubs read as dots and not as lumps (a first try at 4.5 gave a bumpy ring), the 1 unchanged, six hubs of radius 4.4 on the ring at the same angles as A. Mark spans 72 percent of the tile, hubs included.
Stone ground
On green tile, mark in white
On stone tile, mark in green and ink
Night ground
On green tile, mark in white
On stone tile, mark in green and ink
One colour, ink on stone, and light on night, at 64 and 16 px
The mark at 48 px next to One L1fe in Hedvig Serif, the 1 in green. On night the green is the lighter night green of the site, the ring the same.
A: The app icon
B: The site mark
C: Candidate: B plus the six hubs
The usual tests for a mark, filled in by the build session after looking at the renders above at their real size. Nobody outside the build session has seen this yet. Cells marked not verified are judgement, not evidence.
| Test | A, app icon | B, ring with the 1 | C, ring, 1 and hubs |
|---|---|---|---|
| Reduction: does it read at 16 px? | Partly. A pale dotted hexagon with a bright centre. The ring is gone, the shape is still its own. Meaning is lost. | Yes, just. A circle with a 1 in it, soft. Clearest on the stone tile, weaker on green where the white 1 is thin. | Not better than B. The hubs turn the ring into a dotted line and crowd the 1. |
| Mono: one colour | Works. Every part is a plain shape. Ring is hair-thin at 60 px and below. | Works. The 1 never touches the ring, so one colour keeps it clean. | Works at 64 px. At 16 px the hubs and ring merge into one rough edge. |
| Reversed: light on dark | Works, it is already white on green. The thin ring is the weak part. | Works on the tile. As a bare mark on night the ring needs the lighter night green, as the site does. | Same as B, plus the hubs read as beads on the light ring. |
| Drawn from memory: in sand with a toe? | A ring, six dots, one in the middle. Easy, but the dot count and spacing would drift. Not verified, nobody drew it. | A circle and a 1. The easiest of the three. Not verified, nobody drew it. | A circle and a 1 are easy. The six dots are the part people drop or miscount. Not verified, nobody drew it. |
| Derivation: which brand idea? | Six hubs around the Twin. | Your sources become one: the switch closes into the ring, the ring carries the 1. | Both ideas in one shape: six hubs, and one. The dots say six while the 1 says one. |
Method: looked at the renders on this page at 1x, 16 px included, in one headless Chromium. Not verified: a hand-exported 16 px bitmap with pixel hinting (A's PNG is scaled by the browser, B and C are drawn by it at that size), a real phone screen, and any person other than the build session. A, B and C sit on the same tile rules, but C's ring is thinner than B's (see its note), so C is a tuned candidate, not B with dots stuck on.
Reading, for the owners: on this sheet alone, B is the safest head. C does not beat B at small sizes and carries two ideas. A has the most distinctive silhouette but is the weakest as a figure at 16 px and the only one without the name in it. This is one view from the build session; the raters and the owners decide.
brand/mark/RATER-BRIEF.md (not linked on the public preview). Files in this folder: app-icon.png, a-tile-stone.svg, b-tile-green.svg, b-tile-stone.svg, c-tile-green.svg, c-tile-stone.svg.Five voices besides the director: the build session that made this sheet, Antigravity (Gemini 3.8 Flash, from a description, no renders), and three fresh raters who saw the renders, one with the labels swapped. Synthetic raters, not people.
| Question | A | B | C |
|---|---|---|---|
| Reads best at 16 px | 0 | 3 | 0 |
| Recognised again tomorrow | 0 | 2 | 1 |
| Says "health data, one picture of you" | 1 | 0 | 2 |
| Looks made by a human-led agency | 0 | 3 | 0 |
| Family head | 0 | 3 (plus build session, Antigravity, director) | 0 |
Reading: B is the mark. The "many sources" meaning that A and C carry belongs to the Twin and the hero, where the sources are drawn as clouds that become one body; in a 16 px icon it turns into noise. The owners decide; the full reasoning is on the round-5 log.